The business uses a drop-shipping model, meaning the products are printed, fulfilled, and shipped after the item is ordered. This model saves the need for warehousing and allowed me to launch this business with little to no risk or waste. Isn’t e-commerce great?
I created 9 original designs to be printed on a variety of clothing options. The messages range from the clever to the challenging. To make the shirt designs I used a combination of Adobe Illustrator, Figma, and Procreate for iPad.
I selected a few choice printers with a high standard of quality and used certified organic cotton materials for the product (and wrote a blog post about why
). Since this brand is focused on ethics I chose premium products that would last longer and have a lower impact on the environment.